Summer comes and goes so quickly in the northeast. The second you’ve achieved a bathing suit ready body, it’s time to bundle up again. Then school starts and you cease running, or at least I do. I’m no good at running first thing in the morning… I have to intern or work at 9am 4 or 5 days a week, and the other two I have an 8am class… and I just can’t seem to tackle my sneakers and sports bra at that time of day.
I’m not complaining of course. I’m so fortunate to be at Arnold this semester. So far everyone as been great. I love my supervisor, and everyone in Planning has been so nice and of course really interesting and in tune with all things trendy and/or newsworthy. I love it.
Crush continues to hold my heart in the palm of its hand. It’s not just picking new lines, or dressing models for fashion shows, or playing dress up with customers all day though… I’m always so awestruck by how representative apparel and jewelry are of the overall zeitgeist. I guess that’s a big part of what draws me to consumer insights.
A personal favorite cocktail party tidbit of information that I like to share is that the Empire Waist initially appeared in the aftermath of the bubonic plague. When illness, poverty and a poor economy hit, the wealthy were determined to look healthy, well fed, and (for ladies) pregnant. The world sought to repopulate and having children, a pregnant wife, and bombasted overcoat that could rival the dad from Roseanne’s beer belly were signs of prosperity. How do you like them apples?
Fast forward a few hundred years to Vietnam and everyone wanted to look underfed, under (or over) dressed, and poor, or at least not like they were spending money on clothes. In the early sixties, and in the office, dressing was still a conservative practice… as the world turned upside down though, hemlines drew closer to the hip, denim became destroyed (for the first time!) and all things au natural looking became all the rage.
In the mid nineties after a few years of republican rule, Seattle inspired us all to tear our clothes apart, buy the most voluminous jeans we could find, don some flannel, and our brother’s Doc Martens. Well, actually, I didn’t have a brother or Doc Martens… but if I’d been a little older, and had some brothers I’d totally have been with everyone else on that trend.
We recovered… our jeans got tighter through the hips and wider around the ankles, someone decided we’d wear lingerie look– as tops and dresses with cardigans and somewhere in there Coach threw up all over my highschool, and presumably the rest of the world. Rather than looking grungier, more musically inclined, natural cool… we piled on the eye shadow and played up the cleavage with our preppy sweaters and flared jeans. We had to look older, or at least my generation did. I’m keeping in mind that many women were being introduced to a sharp little look I’ll call “the frozen face,” better known as Botox.
The economy sucks again though. We’re at war again. Young people voted, for the first time really, and the plaid is back. It’s sleeker this time though, because no one is going to hire you looking like Kurt Cobain, and chances are… you (like everyone else) are looking for work. Boyfriend blazers, tapered skinny jeans, ruffled blouses, plaids, prints and organic fibers help us to look trendy, professional, and like we pay our bills… all vital tasks that have gained extra respect recently. We’re learning to balance. Checkbooks, voluminous tops, cocktail dresses and jewelry… a sign perhaps that things are really looking up. The tent dress seems to have disappeared and while high-waisted skirts and dresses are still super sexy and ultra feminine, looking pregnant no longer seems necessary. This is an especially happy for younger women such as myself who’d prefer not to get dirty looks from grandmother figures on the T…
Now if you’ll excuse me I have to figure out if I have a clean t-shirt to complete my blazer/skinnies/oversized t-shirt look for tomorrow. I’m caught up on trends thanks to Crush, now if only I could get that far with laundry.